After ruling the cinema world for 3 years, Dolby Atmos gets their rival from DTS in the form of DTS:X. The company officially tweeted about the unvieling of their ‘object-based audio codec’ on April 1st (hopefully not being April Fools’) after their first show-off at CES 2015.
In the space of home cinema, Dolby Atmos has already made its entrance but requires a compatible AV Receiver which are currently available from manufacturers such as Onkyo, Yamaha etc. Obviously for DTS:X, it would take time for the manufacturers to be implemented in the upcoming systems.
DTS website states, “Manufacturers representing nearly 90 percent of the home AV receiver and surround processor market, including Anthem, Denon, Integra, Krell, Marantz, McIntosh, Onkyo, Outlaw Audio, Pioneer, Steinway Lyngdorf, Theta Digital, Trinnov Audio, and Yamaha, have agreed to launch products supporting DTS:X in 2015. Additional manufacturer partners will be announced in the coming months.”
Jon Kirchner, Chairman and CEO of DTS, Inc. stated, “DTS was founded with the goal of making the world sound better through constant innovation. DTS:X is a result of years of cutting-edge development in the area of object-based audio and reflects our continued commitment to provide listeners with incredible immersive audio experiences. Through incorporating DTS:X technology into a wide range of home AVR products, our partners will take the listening experience to another level. I look forward to sharing further details at the official DTS:X launch in March.”
The time for next generation of surround codecs is now as Dolby and DTS seem to be battling out with their future-proof ‘object-based’ audio codecs to entice their wide variety of audience. Dolby made their first move with Atmos and even though DTS unveiled their DTS Headphone:X, it still wasn’t on par with the surround sound technology for mass adaptation. But now on April 9th, the company is all set to release DTS:X and hopefully, it will give Dolby, a run for their money.