For some reason, people don’t mind sleeping in front of stores during Black Friday and on days when Apple launches its new products.

With the Apple Watch coming up real soon, the company seems to have a change of mind and they are now taking steps to make sure people don’t camp before their stores overnight to be the first buyer.

“It wasn’t that fun when Apple learned that most of them

who camped overnight were not actual customers.”

There was a time when it used to be a publicity stunt and the first buyer of an iPhone would proudly show it off to flashing cameras. But, it wasn’t that fun when Apple learnt that most of them who camped overnight were actually hired by others or resellers who would simply sell it off outside for a higher price tag.

Stories afloat says iPhone 5 and iPhone 6 were sold for thousands of dollars more than launch price simply because everyone wanted to be the first to buy it. So, those who stay outside are not real buyers and even if they are, it’s not so good to make them wait in queue or sleep on road.

With Apple watch, buyers will not be able to walk in to any store and buy one. Instead, they have to pre-order it online or visit the store, go back home to order it online for a home delivery. The lower end of the watches will be available in store in the U.S. but not in any other country.

Besides, with limited stocks, it may get over soon after which the online store is the only way to buy one. It reduces queue, avoids resellers and also stops people from sleeping in front of Apple store that makes them the laughing stock, especially in the eyes of Samsung.

Business Insider reports the company may also be planning to move all the future products to the web so that they can avoid such hassles and get it with the comfort of their home. For now, you can buy the watch and sports edition in store if you live in the U.S. from Friday onwards.