Facebook and Youtube are going head to head against each other in the video streaming platform. While the Google owned company is a veteran in this aspect, the social media platform is equally strong.
Both of them had a strong eye on Twitch, the game streaming platform which they missed to acquire. It went to the most unexpected buyer, Amazon which is said to have paid over $1 billion to make the acquisition possible. A host of new features are being rolled out and here’s two of them that could change a viewer’s perspective on these video services.
Facebook has announced that they will be supporting live video streaming services from now on. But, the problem is that it will be allowed only for celebrities or people who have a strong fan base. If you already have a lot of followers on your FB page, an accomplished celebrity or someone popular, you will be able to live stream content on the platform to communicate with your fans.
“Live is the new way to engage fans like never before,” read a blog post from Facebook.
Youtube on the other hand has announced the most wanted feature of them all. They have removed 301+ views for new and rising videos. Instead, the website will now show how many actual views the clip has received which is a welcome change for marketers and content creators.
We're saying goodbye to 301+ and hello to more up-to-date video views. pic.twitter.com/33OQuOvxcs
— YouTube Creators (@YTCreators) August 5, 2015
The announcement was made on Twitter and people are really happy for this change. It will also make it easier to track revenue once a video becomes viral. It’s not mandatory to wait for 24 hours or more to know what’s going on with your video. Youtube has also adopted a transparent bar that looks much better, similar to the material design on Android.
Facebook has received privacy concerns over their videos which may force some users to adopt its competitor.