Microsoft’s voice based virtual assistant is Cortana which is one of the unique and useful features on Windows devices.
While Apple has Siri and Google Now is on Android, Cortana aims to entice the user base on Google phones and tablets to use it instead. The direct competitor to Now services is available in beta version on Android.
Anyone can download the app and start using it. The Cortana app on Android can even replace Google Now completely if you wish to. The voice assistant is capable of completing a wide range of jobs including initiating searches on your behalf, making reservations for restaurants, flight tickets and helping you find the right app or game without a fuss.
Microsoft has made a whole lot of improvements to make Cortana better on the platform. It will continue to be in beta so that all the errors and issues are fixed before it gets an official launch. The competition between these two AI assistants will heat up only when both of them are available and users have a chance to try them both to come to a conclusion.