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Apple press event 2017 held today saw the company announce a new RED iPhone7 and iPhone 7 Plus variants, a brand new 9.7-inch iPad and new range of colorful wrist bands for their smart watch.

The company is known for its fanfare and grand announcements of new products. However, the ones revealed this month are neither new or groundbreaking that led to this event that few people knew about. Being Apple, it obviously caught the attention of the news and probably the right time to pick a tablet as it’s cheaper than ever with a large screen.

iPhone 7 and 7 Plus RED special edition phones are launched by Apple in association with Global Fund. The idea is to create an AIDS free world and a part of the proceedings from selling these colorful devices will go to the non-profit organization to curb the disease. The phone looks pretty slick with a red back and a white front face. The specifications and pricing remain the same. It will be available in over 40 countries from March 24th onwards.


Next in the lineup, is the big, new 9.7-inch iPad priced at just $329. The tablet market has slumped a lot in the past few years with Google’s Nexus range out of the race. Samsung tablets offer a decent Android experience while the cheaper yet large iOS tablet sounds like a very good choice for your daily entertainment needs or for educational purposes. It’s powered by a 64-bit A9 chip, runs on iOS 10 and has an 8 megapixel rear camera. The tablet has the latest touchID fingerprint sensor and promises at least 10 hours of battery life.


It’s easy to deduce that Apple may not refresh iPad for a couple of years but a Pro device is expected to be announced in September this year. The Spring 2017 collection bands for Apple Watch was also announced at the event. Choices including woven nylon, Nike sport and Hermes bands were showcased.

Apple Watch will receive bands based on the design you go with. Sport edition gets Pebble, Azure and Camellia. Woven Nylon edition receives Berry, Tahoe Blue, Orange, Red, Pollen and Midnight Blue colored variants. Classic Buckle design will be available in Sapphire, Berry and Taupe. Three different colored Nike bands including two black and one white variants along with Apple Hermes leather bands in different colors will also be made available soon.

A new app video editing app named Clips was also released during the Apple press event which will allow people to make creative, fun videos on their iOS devices.


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