There are times, actually many times when you rent a film and just couldn’t find the right time to watch it all. Sometimes, you grab your favorite film on Apple iTunes and may want to keep watching it again and again but the rental period ends quickly.
Putting an end to this simple yet annoying issue, Apple has become more generous. Earlier, they made a cool announcement during the press conference that all films you have purchased in HD will be converted to 4K for free.
Now, all your rented movies will be available to watch for an increased period of 48 hours than the original 24 hours. People who rent flicks on iTunes can keep it for 30 days until they begin watching it. When they do so, it’s available for 2 full days giving more bang for your buck.
The extended rental period is already available for UK, Canada among other regions but this is the first time U.S. users get this treatment.