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Facebook experiments with lots of new apps and not all of them finds its way into the global market. But, that doesn’t stop the company from making lots of them. Whale is the new Facebook app available in the Canadian app store and it is exclusively meant for people who love to make memes.

The interface and quality of the app is definitely great as Facebook has a large team behind it working on products like these. The idea is to make meme creation easier so that people would start posting them on their own platform. Besides, Facebook as a product is on a decline as lots of youngsters are doing FB detox and deleting their accounts altogether in order to focus on their real life.

At the same time, companies like Tik Tok and Whatsapp continues to have all the users they could get. Millions of people make music videos every day on Tik Tok which is going great and is getting all crazy as Facebook once used to be. The team is in a frenzy to find the next big thing that might allow them to compete properly with these new players.

Instagram recently received a feature that would let people record their face to music or dialogs similar to how Tik Tok does. The Whale is a different type as it lets you create memes instantly with the help of lots of templates available online. Besides, memes are all the rage in this decade and it wouldn’t hurt to give it a shot in 2020 before the next big trend hits in another year.

Facebook Whale allows you to upload your own photos or select from their own list. It also includes lots of filters, emojis that you can make use of and there is a freeform drawing tool for those who really wish to customize their memes before posting them.

In the past, FB’s internal New Product Experimentation team launched Aux, a group audio listening app and Bump which is a chat app that allowed strangers to connect anonymously using ice breaker questions. Whale is one such meme experiment and it is to be seen whether it will see a wider adoption in the following weeks.

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