World of Warcraft is losing the battle after ten years since its launch and reports confirmed that at least 44 percent of subscribers have abandoned the game in just six months.
Activision has been going good with almost all their games including the cash cow Call of Duty. But, it looks like the company may have to change strategy and focus on releasing a new franchise. Instead, they have announced a new expansion pack for World of Warcraft which may or may not save the game.
At least 7.1 million players were on-board three months ago which has now touched a new low number of just 5.6 million.
However, Activision has been witnessing steady income from Heroes of the Storm, Hearthstone and Destiny. The three games combined together have over 70 million subscribers and has helped them make $1.25 billion in revenue.
Blizzard slowly but steadily is shifting their attention towards new titles because old ones are waning of. Starcraft II continues to be in tournaments which doesn’t need much attention while Diablo and World of Warcraft receives least support from the developer team. Instead, they are busy with the free to play Overwatch, Heroes of the Storm and Hearthstone.
According to Forbes, Warcraft combines subscription model and individual cost for the base game as well as the expansion pack. It even includes microtransactions making it one of the profitable games in history.
However, it is high time for World of Warcraft which looks extremely outdated by now and expansion packs just can’t save it anymore. If they could consider releasing a new WoW, it could be the beginning of a new era for gamers and game developers.