Google is Ready to Take on Apple Watch, Buys Fitbit for $2.1Bn

The smartwatch space is owned by Apple Watch, no matter what. Google has no direct Android WearOS solution until now as they have purchased Fitbit for $2.1 billion.

Fitbit holds all the hardware and software expertise which should allow Google to make the best Android watches that users have been looking forward to so long. After all, Apple enjoys a monopoly but their Apple Watch works only with iPhones.

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There are lots of expensive Android phones including the likes of Pixel 4, Galaxy Note 10 and OnePlus 7 Pro. But, if you look into the market to buy a great smartwatch to pair up with it, the choices are too little. The most feasible choice would be a Fossil watch or a Fitbit watch which comes close to perfection.

However, while these companies are good at making great watch hardware, they don’t have the expertise to customize the software. Google’s decision to buy Fitbit for a whopping $2.1 billion sounds like an excellent move. After all, a series of Pixel watches with Android Wear OS will definitely disrupt the market and pave way for some amazing watches to hit stores in the near future.

In addition to the purchase, they further confirmed that the health data collected by Fitbit so far will not be shared with Google. They will also continue to operate as an individual brand as lots of users love their watches. Meanwhile, Google will work on making Pixel smartwatches pioneered by the technology that Fitbit possess in terms of hardware.

While we can’t confirm more details about the upcoming Pixel Watch at this point, we have seen plenty of rumors surrounding it. Google’s decision to purchase Fitbit further confirms the decision and a couple of good products can enhance the experience for Android users. The watches are also expected to be priced higher for the Pixel series whereas Fitbit products will cover all price points.

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Aung is a writer who has no limits in terms of genre. His books vary from a simple romance novel to a very complex science fiction series. His focus on this site is mostly on the latest news and tech in various forms.

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