Sony’s mobile division, the Sony Xperia has its official website shutdown today as the company is looking to cut down costs at every possible corner. While shutting down the website and trying to sell Xperia smartphones isn’t the best marketing strategy, Sony is optimistic that they will be able to bounce back to their former glory as the 5G era of smartphones come into play.
The world market is not yet ready for 5G connectivity as telecom operators are slowly implementing it in different parts of the city. Except for a couple of select countries, most developing nations may take their own sweet time in order to adopt it because 4G connectivity is in itself at a slow growing rate in the year 2020. Sony Xperia smartphones witnessed a slump down every year as the company witnessed slowing smartphone sales but it is not only for the brand but even Apple and Samsung confirmed that people don’t buy phones as many times as they used to in the past.
With the help of powerful processors like Qualcomm Snapdragon that could easily last two or three years when you purchase a mid-tier phone, buyers have very little reason to upgrade periodically like they used to a couple of years ago. Besides, most flagship smartphones have become crazy expensive that it doesn’t make any sense to invest so much money in a phone on which you would do nothing more than making phones, texting and scrolling through social media.
Sony.com is the New Venue
After the Sony Xperia website was shutdown, it now redirects visitors to sony.com where you can find little information on the smartphones. The original website housed information on devices released in the past 10 years that provided a great overview of Xperia family of phones.
The official Xperia support forum will also be closed down and Sony will no longer function in Europe as their Sony Mobile Communications AB wing has also ceased to operate in the region. The company sold 1.3 million Xperia phones in the past three months and it is expected to go down to 700,000 in this quarter but expect to come back with these cost cutting efforts.