Apple is immensely popular in the United States but in countries like China and India, the competition is unfathomable. With home-grown Chinese brands like Xiaomi, Vivo and Oppo dominating the scene in both countries, Apple found it difficult all these years to create their own space considering how expensive the iPhones are when purchased outright.
While the phones are usually purchased in association with a cellular carrier in the United States, it is usually sold at $1000 or $1500 in other countries like Brazil, India, China among many others. The steep increase in pricing has led to reduced sales in many regions which is something the company aims to overcome by launching official stores and marketing to increase their market share.
Speaking at the annual shareholders meeting, Tim Cook, CEO of Apple confirmed that the company is in talks with the Indian government to partner and launch their store in the country. They may possibly launch multiple stores in the country in select cities by 2021 before which Cook confirmed that the online store will be open for purchase.
Apple has also partnered with online ecommerce websites like Amazon, Flipkart and Paytm through which they will authorize dealers and promote their iPhones, Apple MacBook laptops and iPads. The company has also leased large manufacturing plants in India to reduce pricing of the smartphones and the first flagship store in Mumbai will be around 8,000 sq.ft. besides which they may open two more stores later in the year.
The company is keen on establishing their stores and also promote iOS devices in countries where they have very little penetration. Android dominates the world which is what Apple aims to dethrone in the next few years by launching less expensive models like the iPhone SE 2 and iPad variants that cost much less than the Pro versions.